The SENSOREE GER Mood Sweater donned the runway at LAKME Fashion Week in Mumbai, India, 2016. SENSOREE was honored to be featured as the brand “making fashion therapeutic” in LAKME Fashion Week. Together with Elektrocouture and friends, we were the first to introduce technology to the runway in the largest fashion event of India.
Lakmé Fashion Week is an event that is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. The event was conceived with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”.
The bi-annual event attracts brands from all 4 corners of the globe. This year, the event has attracted sponsors such as Fitbit, who need no introduction, Reliance Trends, India’s largest fashion destination and Inter National Institute of Fashion Design (INIFD,) the world’s largest network of design institutes.
Lakmé Fashion Week will be bringing to the forefront a mix of new gen, established and emerging Indian fashion designers. The event will also be integrating 7 international Fashion Technology designers into their schedule who will be showcasing their wearable tech collections to an eager audience. The invited designers include ElektroCouture, Lina Wassong, Melissa Coleman, Valerie Lamontagne, Igor Knezevic, Kristin Neidlinger (sensoree) and Christian Bruns.